Our mission

FitStart makes getting started with something new easier.

We help people keep track of things in new or challenging life situations –
with structure, orientation and consciously selected solutions.

Instead of overwhelming, we reduce.
Instead of demanding everything at once, we provide support step by step.

Our mission is to make decisions easier:
through products that are sensibly chosen,
through clarity instead of pressure to compare
and through support that truly helps in everyday life.

FitStart stands for a start that is achievable –
Not perfect, but adequate.
And for solutions that don't just provide support on the first day,
but also afterwards.