Our mission

Our mission is to make getting started easier.

We support people in new life situations with structure, guidance and well-thought-out solutions – precisely when many things are new and decisions are difficult.

FitStart develops and curates products, content, and starter concepts that help you prioritize and start with a good feeling.

We don't believe in having to get everything right immediately.
We believe in starting well – step by step.

Three things are central to our approach:

• Clarity instead of overwhelm

• Quality over randomness

• Encouragement instead of pressure

FitStart is not a finished goal.
FitStart is the beginning.